Pee Safe, one of India’s leading women’s hygiene and wellness brands, announced that it has raised approximately USD 32 million (~INR 290 crore) in its Series C funding round. The investment was led by OrbiMed, a global healthcare‑focused private equity firm, and included both primary issuance and secondary share purchases from early investors.
Founded by Vikas Bagaria and Rithish Kumar, Pee Safe has grown to an annualised net revenue rate of over INR 150 crore while remaining profitable — a rare achievement in India’s consumer startup ecosystem. The company holds a leadership position in toilet hygiene and feminine hygiene categories and is expanding into personal care and wellness, serving millions of women across India and global markets.
The fresh capital will be used to expand Pee Safe’s offline retail footprint, strengthen brand‑led marketing, and accelerate growth across quick commerce and leading marketplaces.
Speaking on the milestone, Vikas Bagaria, Founder, Pee Safe, said: “Pee Safe was founded to address a deeply underserved women’s health category and challenge long‑standing taboos. That focus has translated into a business built on strong fundamentals, and our ability to scale profitably reflects a disciplined, long‑term approach. Partnering with OrbiMed, who share our conviction in the consumer healthcare opportunity, marks an important step in Pee Safe’s next phase.”
Rithish Kumar, Co‑founder, Pee Safe, added: “This investment enables us to significantly deepen our offline distribution while also accelerating momentum across quick commerce and e‑commerce, allowing us to reach more consumers at scale. OrbiMed’s deep expertise in scaling consumer healthcare brands strengthens our ability to build a robust, omni‑channel growth engine.”
As part of the partnership, Dr. Sunny Sharma and Sumona Chakraborty of OrbiMed will join Pee Safe’s board. Dr. Sharma, Senior Managing Director at OrbiMed Asia, commented: “Pee Safe has built a differentiated brand with strong consumer loyalty in large categories. We are very excited to work with the Pee Safe team towards the next phase of growth.”
With this fundraise, Pee Safe is poised to scale its presence globally and strengthen its position as one of India’s most trusted consumer healthcare brands.
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