Incuspaze Expands ‘Your Office, Your Way’ OOH Campaign to Chennai

Incuspaze, India’s leading office space solutions provider, has launched its ‘Your Office, Your Way’ out-of-home (OOH) campaign across Chennai, marking a strategic step in strengthening its presence in one of India’s fastest-growing office markets. The initiative underscores the company’s philosophy of delivering customised, enterprise-grade managed offices tailored to evolving business needs.

Encouraged by the success of its Bangalore activation, Incuspaze has extended the campaign to Chennai, deploying large-format outdoor media in high-density business zones to connect directly with CXOs, real estate decision-makers, and Global Capability Centre (GCC) leaders. The campaign challenges conventional B2B outreach by creating visibility at the point of daily commute and business movement, positioning Incuspaze as a trusted partner for large occupiers.

Ekta Dewan, Head – Marketing & Corporate Communications at Incuspaze, commented: “Chennai is seeing a new wave of enterprise and GCC demand that values control, quality, and cost transparency. Our campaign ‘Your Office, Your Way’ highlights that businesses don’t need grand addresses on day one. They need flexibility, speed, credibility, and infrastructure that adapts as fast as they do.”

The campaign reflects Incuspaze’s integrated MarCom approach, blending brand messaging with demand-led market insights. By leveraging contextual outdoor advertising, the company aims to reinforce brand recall and strengthen its positioning in the managed office segment.

Chennai has emerged as a key hub for GCCs, IT services firms, and large domestic enterprises, driven by talent availability, competitive rentals, and infrastructure upgrades along corridors such as OMR and Perungudi. With occupiers increasingly seeking plug-and-play yet bespoke workspaces that support rapid expansion and operational control, Incuspaze’s Chennai campaign aligns with this shift, positioning the company as a partner for enterprises scaling efficiently while maintaining workplace standards across locations.