77Pillar, one of India’s emerging real estate technology platforms, has announced the launch of its zero-broking, data-driven property ecosystem designed to empower developers, property owners, channel partners, and real estate professionals. The platform eliminates traditional brokerage costs and listing fees, enabling direct connections with verified buyers and tenants while creating a more transparent and scalable transaction environment.
Built to address long-standing inefficiencies in the real estate value chain, 77Pillar provides a digital interface for developers and asset owners to showcase inventory, access qualified leads, and monitor real-time demand trends. By removing intermediary costs, the platform allows faster go-to-market strategies and higher deal velocity across residential and commercial portfolios.
Currently operating in 15+ cities, including Gurgaon, Noida, Greater Noida, Jaipur, Ahmedabad, Dholera, Kolkata, Goa, and major hubs in Karnataka, Tamil Nadu, and Punjab, 77Pillar is positioning itself as a technology partner for both established and emerging real estate markets. Its advanced data analytics and smart search tools align inventory with demand based on location, pricing, asset type, and amenities, ensuring better-informed and result-driven transactions.
Beyond property discovery, the platform offers virtual walkthroughs, availability tracking, detailed property insights, and market-level intelligence, supporting improved decision-making for developers, investors, and consultants. It also accommodates large-scale inventory management for institutional sellers across multiple geographies.
Commenting on the launch, Mr. Deepak Chhabra, Founder, 77Pillar, said: “77Pillar has been built to simplify and professionalise real estate transactions in India. Our zero-broking, free-listing model empowers stakeholders with direct market access, visibility, and actionable data. We aim to be a long-term digital infrastructure partner for the real estate ecosystem, supporting growth across urban centres and emerging corridors.”
With a strong focus on urban hubs, infrastructure-led growth markets, and future investment destinations, 77Pillar plans to expand its developer partnerships, enhance analytics capabilities, and launch new tools tailored for real estate professionals.
Through its emphasis on transparency, cost-efficiency, and technology-driven solutions, 77Pillar is set to become a strategic player in India’s rapidly digitalising real estate sector.
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