THE GEN NEXT NEW BLUEPRINTS

ANJANA SASTRI, Director – Marketing, Sterling Developers Pvt. Ltd. After joining Sterling in 2019, Anjana Sastri has reshaped the brand and customer journey from the ground up. Sastri bridges marketing with sales strategy, doubling the channel partner network in 18 months and boosting their revenue share from 70% to a projected 90%. She is currently helming the launch of three luxury projects, totaling over 500 units. Her influence goes well past business, as she has driven sustainability initiatives and introduced decentralized Bio Bin waste systems implemented across South India.