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When Developers Become Brands: Insights from Realty+ India Brand Leadership Conclave & Awards, 2026

At the Realty+ India Brand Leadership Conclave 2026, industry leaders unpacked how branding, trust, digital presence and storytelling are reshaping buyer confidence and real estate success.

BY Realty+
Published - Friday, 23 Jan, 2026
When Developers Become Brands: Insights from Realty+ India Brand Leadership Conclave & Awards, 2026

The 2nd Edition of the Realty+ India Brand Leadership Conclave 2026 was held on January 22, 2026, at Novotel, Mumbai International Airport, bringing together some of the most influential voices in real estate, branding, and communications.

Conceived as a focused platform rather than a conventional industry gathering, the conclave spotlighted the brands and leaders shaping India’s real estate narrative through innovation, trust, and strategic thinking. Across a day of discussions, industry leaders in branding, marketing, digital influence, and customer engagement examined how content, credibility, and leadership are redefining the sector’s future.

The conclave opened with an inaugural address by Dr. Annurag Batra, Editor-in-Chief and Chairman, exchange4media and BusinessWorld Media Group, setting the tone for a day focused on brand authority, trust and long-term value creation in real estate.

Glamour, legacy and ROI in brand building

The opening exclusive conversation, titled “The Big Picture: How Glamour, Legacy & ROI Build Iconic Brands?!” was moderated by Neeraj Bansal, Partner and Head India Global, KPMG in India.

The panel brought together leading developers and thought leaders including Chintan Sheth, Chairman & Managing Director, Sheth Realty; Dr Adv. Harshul Savla, D.Litt., developer, bestselling author and TEDx speaker; Manan Shah, Managing Director, MICL Group; Parthh K Mehta, CMD, Paradigm Realty; and Ram Raheja, Director, S Raheja Realty. The discussion examined how aspirational branding aligns with financial performance and long-term credibility.

Developers as storytellers

Panel Discussion 1, “Selling a Dream, not a Floor Plan: The Developer as Storyteller”, was moderated by Chintan Vasani, Partner, Wisebiz Developers and Joint Treasurer, NAREDCO NextGen National.

Speakers were Deepak Sapru, Senior Vice President & Head–B2B2G Sales, GM Modular; Nitin Nagpal, Chief Sales & Marketing Officer, Mayfair Housing; Sarthak Seth, CMO & Chief Sales Head (Residential Business), Tata Realty & Infrastructure Limited; Siddharth Setia, President – Business Development, Project Design, Sales & Marketing, Peninsula Land; and Kushal Ramesh, Co-Founder, Manasum Luxury Senior Living. The panel discussed about how today’s developer is no longer just selling square feet, but a vision of lifestyle, belonging, and future value, where storytelling shapes aspiration far beyond the floor plan.

Content, credibility and authority

Panel Discussion 2, “Content That Commands: What Truly Builds Brand Authority Today?!”, was moderated by Dr Sarvesh Tiwari, Founder and Managing Director, PR Professionals.

The panel featured Amit Baid, Founder & Creative Director, A B See Brand Advisory; Megha Agarwal, CMO, Tablespace; Piyali Dasgupta, National Director – Corporate Marketing & Public Relations, Knight Frank India; and Shrutidhar Paliwal, Head – Corporate Communications, M3M India Private Limited. The discussion was As scrutiny around real estate developers intensifies, the real challenge is building a brand through clear, honest communication. Trust today is earned by explaining intent, setting realistic expectations, and staying consistent long after the sale is made.

Digital-first branding and the Instagram effect

Post-lunch, Panel Discussion 3, “The Instagram Effect: How Digital-First Brands Are Redefining Real Estate”, was moderated by Aayush Puri, Head – ANAROCK Channel Partner & ANACITY International.

Speakers included Akhil Saraf, Founder & CEO, Reloy; Hafsa Khan, Design Architect, Australia, IM Buildcon; Jay Rathod, Founder & CEO, Koffeetech Communications; Nishit Gururani, Brand Strategist and Co-Founder, ONEDIGITAL; Palak Dani, Real Estate Expert; Rushabh Shah, Chief Marketing Officer, Rustomjee; and Sushant Kokate, Marketing and Strategy Head, Pride Group. The discussion was about how social media has become the first site visit in real estate. Buyers turn to digital platforms and virtual tours to assess credibility, lifestyle fit, and transparency before making a purchase decision.

Branded residences and lifestyle-led luxury

Panel Discussion 4, “Branded Residences: Where Luxury, Wellness & Lifestyle Converge”, was moderated by Nazia Sharma, Director – Residential Services, Cushman & Wakefield.

The panel included Laura Robin, Creative Director, DSP Design Associates; Sarina Menezes, Senior Vice President – Brand Marketing & Corporate Communication, Oberoi Realty; Sumesh Mishra, Founder, Lighthouse Proptech; Tushar Mistry, Principal Architect, Tushar Mistry Design Studio (TMDS); and Yukti Nagpal, Director, Gulshan Group.

Managing reputation in challenging times

Panel Discussion 5, “Crisis, Controversy & Comebacks: Managing Reputation in Real Estate”, brought together leading communications professionals and the session was moderated by Arundhati Bakshi Dighe, Head-PR & Communications, JLL India with panellists Angela Minocha, Managing Partner, White Marque Solutions; Hardik Desai, Senior Vice President, Adfactors PR and Suhas Tadas, Senior VP – Corporate, Concept PR. The panel discussion was about how in today’s hyper-connected world, a real estate reputation built over decades can unravel over a single site defect, ESG lapse, or market downturn. The discussion focused on how industry leaders navigate such moments and convert challenges into long-term opportunities.

Realty+ Real Talk and awards segment

The day will also feature Realty+ Real Talk on “The Making Of An Icon: Inside The Success Story Of A Brand”, moderated by Sapna Srivastava, Editor, Realty+ with Vishal Ratanghayra, Founder and CEO, Platinum Corp., sharing insights from the developer’s journey. They discussed about branding in real estate begins with clarity, not campaigns. It starts by defining what you stand for, delivering projects on time, and earning trust through consistent customer experience. A brand is built steadily, through actions that match promises, long before it is recognised through marketing.

Following the tea break, the Realty+ Awards segment commenced with a welcome note and an inaugural address by Dr. Annurag Batra.

The concluding exclusive conversation, “Founders as Brands: The New Blueprint for Building Trust”, was moderated by Sandeep Kotak, Founder & Managing Partner, Mango Advisors with Pradeep Kumar Aggarwal, Founder & Chairman, Signature Global (India) Ltd., and Sanjay Dutt, Managing Director & CEO, Tata Realty. The discussion was about how in real estate, branding carries a responsibility to customers, not just visibility. Trust is built when promises are kept, projects are delivered on time, and the customer experience is treated as central, not secondary.

The conclave offered a comprehensive exploration of how branding, leadership, and trust are becoming central to real estate success in an increasingly premium, competitive, and digital-first market.

The 2nd Realty+ India Brand Leadership Conclave & Awards 2026

The 2nd Realty+ India Brand Leadership Conclave & Awards 2026 celebrated the individuals, brands, and campaigns that are redefining Indian real estate through leadership, innovation, and customer-centric thinking. Bringing together industry pioneers across development, marketing, sales, and communications, the awards recognised excellence that goes beyond scale, honouring credibility, creativity, and long-term impact. Presented in alphabetical order, the awardees represent the evolving face of Indian realty, where trust, storytelling, and execution matter as much as performance.

Iconic Brand Leaders of Indian Realty

Winners:

  • Pradeep Kumar Aggarwal, Founder & Chairman, Signature Global (India) Ltd.
  • Sanjay Dutt, MD & CEO, Tata Realty & Infrastructure Ltd.

CMO of the Year – Honouring Visionary Marketing Leadership

Winner:

  • Megha Agarwal, Chief Marketing Officer, Table Space

CSMO of the Year – Honouring Strategic Sales and Marketing Leadership

Winners:

  • Vishal Sharma, Chief Sales & Marketing Officer, Raymond Realty
  • Vaibhav Malik, Chief Sales & Marketing Officer, Shubhashish Homes

Sales Leader of the Year – Exceptional Strategy and Execution

Winner:

  • Vineet Dawar, President – Sales & Strategy, Elan Group

Chief Sales Officer of the Year – Visionary Sales Leadership

Winner:

  • Ajay Singh, CSO & Business Head, Century Real Estate Pvt. Ltd.

PR Professional of the Year – Excellence in Communication

Winner:

  • Sowmya Shenoy, PR & Corporate Communications, Sattva Group

Branded Residence Developer of the Year

Winner:

  • M3M India

Iconic Brand of the Year – Luxury

Winner:

  • Raymond Realty

Iconic Brand of the Year – Residential

Winners:

  • Kalpataru Limited
  • Signature Global (India) Limited
  • VTP Realty

Iconic Brand of the Year – Legacy and Leadership

Winner:

  • Hero Realty Pvt. Ltd.

Iconic Brand of the Year – Commercial

Winners:

  • Bhutani Infra
  • BPTP Limited

Emerging Brand of the Year

Winner:

  • Lohia Worldspace

Fastest Growing Realty Brand of the Year

Winner:

  • Bhumika Realty

Luxury Branded Residence of the Year

Winners:

  • Primarc Projects Pvt. Ltd. for Primarc Aadvika
  • Signature Global (India) Limited for Signature Global Twin Tower DXP

Ultra-Luxury Branded Residence of the Year

Winners:

  • Kalpataru Limited for Kalpataru Oceana
  • SmartWorld Developers for Trump Residences Gurgaon

Most Trusted Real Estate Brand

Winners:

  • Nimbus Realty
  • Purti Realty

Best Lifestyle & Amenities in a Branded Residence

Winners:

  • Runwal Realty for Runwal Lands End
  • Veena Developers for Veena Insignia (One Luxe)

Sales Technology Implementation

Winner:

  • Tata Housing

Best Integrated Marketing Campaign of the Year

Winners:

  • Arkade Developers Limited for Arkade Bangur Nagar Metro Station
  • Koffeetech Communications

Most Innovative Digital Marketing Campaign

Winner:

  • DLF Limited for The Westpark

Best Video Marketing Campaign

Winner:

  • Desh Ki Dhun – Independence Day Musical Campaign by K Raheja Corp

Most Creative Use of Reels in Digital Marketing

Winner:

  • Manasum Luxury Senior Living

Most Impactful Launch – Branded Residences

Winner:

  • M3M India for M3M Jacob & Co. Residences

Innovative Marketing Concept of the Year

Winner:

  • Lighthouse Luxury (Lighthouse Proptech) for Bandra Bay

Best Print Campaign of the Year

Winner:

  • Pride World City for CODENAME SMARTAN

Best Social Media Page / Most Innovative Use of Social Media

Winner:

  • Koffeetech Communications

Most Impactful Project Launch of the Year

Winner:

  • Elan Group for Elan The Emperor

Most Effective Content Marketing Strategy

Winner:

  • Pride World City for CODENAME SMARTAN

Best Social Media Campaign of the Year

Winner:

  • Koffeetech Communications

Best Customer Experience Marketing Initiative

Winner:

  • VTP Realty for Showcase Event: 3D vs Actual

Best Influencer Marketing Campaign

Winner:

  • Koffeetech Communications

Excellence in Brand Customer Experience

Winners:

  • Shubhashish Homes
  • Table Space

Best Brand Campaign – OOH

Winner:

  • Century Real Estate Pvt. Ltd. for Century Business Districts – #MadeToBeMore

Best Performance Marketing Campaign of the Year

Winner:

  • Koffeetech Communications

Best User Experience Website

Winner:

  • Aspire Proptech for Whispering Greens by Earthern Project

Best Use of SEO in a Marketing Campaign

Winner:

  • Pride World City

Best Brand Storytelling in an Ad Film

Winner:

  • Kalpataru Limited for Kalpataru Limited Brand Film

Best Brand AV

Winner:

  • Purti Realty

Best Walkthrough AV

Winner:

  • VTP Realty for Monarque by VTP Luxe

Digital Marketing Agency of the Year

Winner:

  • Koffeetech Communications

Best Corporate AV

Winner:

  • IndoSpace Development Management Pvt. Ltd.

Best Creative Marketing Campaign of the Year

Winner:

  • Greenbay Infrastructure Pvt. Ltd. for THE MONARQUE

Best Mandate Consultant of the Year

Winners:

  • Flow Realty
  • Realty Assistant Pvt. Ltd.

Fastest Selling Project of the Year

Winner:

  • Elan Group for Elan The Statement

Best Residence Project of the Year

Winner:

  • Romell Group for Romell Asrava

Best Architectural Design – Branded Residences

Winner:

  • Signature Global (India) Limited for Signature Global Cloverdale SPR

Best International Brand Collaboration

Winner:

  • Elan Group

PR Agency of the Year

Winner:

  • ICCPL

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