Signature Global has brought in a new marketing lead as the company continues to expand its presence in India’s competitive real estate landscape. The developer has appointed Imran Shaikh as the General Manager for Marketing and Communication. He will report to Jayanta Barua, the Head of Marketing Communications, and will play a key role in shaping how the company presents itself in the market.
Imran is someone who has spent more than seventeen years understanding how real estate brands grow, adapt and compete. His work has taken him to some of the country’s busiest and most demanding markets, including Gurugram, Pune, Mumbai and Bengaluru. Across these regions, he has built a reputation for handling complex launches, sharpening brand identity and designing campaigns that translate into measurable business results.
His academic background reflects the same mix of strategic thinking and analytical rigour that has marked his career. He holds an MBA in Marketing from the University of Wales in the UK. He has also completed a postgraduate certificate in Marketing Analytics from SP Jain IMR in Mumbai, which gives him a strong grounding in data-based decision making. This combination of training has helped him navigate a sector where market trends shift quickly and consumer expectations keep evolving.
Before joining Signature Global, Imran worked with several well-known developers. His time at companies such as M3M India, Mantra Properties, Solitaire Group and Kolte-Patil Developers gave him an inside view of how major real estate players launch large projects, build trust with homebuyers and maintain a strong brand presence. At each of these organisations, he contributed to campaigns that not only improved visibility but also supported the commercial goals of the business.
In his new position, Imran is expected to shape Signature Global’s marketing and communication approach at a time when the company is aiming to strengthen its standing in the industry. His work will cover everything from brand storytelling and digital outreach to consumer engagement and campaign strategy. The company believes that his experience with integrated marketing models will help bring more consistency and clarity to how the brand interacts with customers across different platforms.
With real estate buyers relying heavily on clear communication, credible information and a sense of trust, the role of marketing has become even more central to how developers operate. Imran’s arrival signals Signature Global’s focus on improving that connection with its audience. His background in both traditional and digital marketing is expected to support the company’s next phase of growth.
The press release announcing his appointment highlights his ability to combine creative direction with data-driven insight. This blend will be important as the company works to refine its brand presence, expand its outreach and maintain its position in a crowded market. Signature Global hopes that with Imran stepping into this role, its marketing efforts will become stronger, more cohesive and more responsive to the needs of today’s homebuyers.
