Peninsula Land, part of the Ashok Piramal Group, has announced the launch of Peninsula Estates, a pioneering plotted development initiative under its Vision 2.0 strategy. Designed to democratize land buying, Peninsula Estates addresses the growing demand for horizontal living among urban homebuyers who seek open, personalized spaces beyond high-rise apartments. The initiative is anchored on four pillars: proximity within 100 minutes of Mumbai, generous plot sizes, freedom with assurance, and clear land ownership. With initial projects in Alibaug and Chowk-Karjat, Peninsula Estates promises to deliver secure, well-planned communities supported by essential infrastructure and amenities. This marks a significant step in redefining land ownership for modern urbanites while reinforcing Peninsula Land’s legacy of creating landmark developments across India.
Addressing the Shift Toward Horizontal Living
Urban homebuyers are increasingly re-evaluating their lifestyle choices, balancing the convenience of vertical living in high-rise apartments with the desire for open spaces, gardens, and terraces associated with bungalows. However, challenges such as distant locations, unclear land titles, and lack of infrastructure have constrained this demand. Peninsula Estates bridges this gap by offering right-sized plots in premium, accessible locations near Mumbai, enabling buyers to design bespoke homes within planned, low-density communities.
The Peninsula Way – Four Core Pillars
Peninsula Estates is built on four defining principles:
- The 100-Minute Rule: All estates are located within 100 minutes of Mumbai, ensuring accessibility while offering serene, nature-led settings.
- Right Size: Generous plot sizes allow for meaningful architecture and spatial planning, with lower entry costs compared to ready villas.
- Freedom with Assurance: Buyers enjoy autonomy over home design, backed by Peninsula’s legal due diligence, infrastructure quality, and planning expertise.
- Ownership of Land: Clear land ownership is guaranteed, with names reflected directly on the 7/12 extract and defined FSI benefits, ensuring long-term security and legacy value. Each estate will also feature community infrastructure such as clubhouses and essential amenities, enhancing quality of life for residents.
Rajeev Piramal, Executive Vice Chairman & MD, Peninsula Land, said, “With increasing intensity and density in urban centres, individuals today are prioritising quality of life once their basic needs are met. Peninsula Estates enables people to build homes that reflect who they are without the traditional anxieties associated with buying land.”
Nandan Piramal, COO & Director, Peninsula Land, added, “We are moving away from the distant holiday home concept. By ensuring our estates are within 100 minutes of Mumbai, we are offering a long-term lifestyle. Our first acquisitions near Mandwa Jetty in Alibaug and near Bhilavale Dam, Chowk-Karjat, represent this vision completely.”
Upcoming Developments and Legacy
Peninsula Land will initially roll out Peninsula Estates across its newly acquired land parcels in Alibaug and Chowk-Karjat, both high-growth corridors with strong connectivity to Mumbai. With over 10.6 million sq. ft. of delivered real estate and landmark projects such as Peninsula Corporate Park, Peninsula Business Park, Ashok Towers, and Ashok Gardens, the company continues to consolidate its presence in residential and plotted developments. Peninsula Estates represents the next chapter in its journey empowering a new generation with secure, transparent, and purpose-built land ownership.
