India’s online furniture market is on a growth trajectory, with the sector valued at USD 1.62 billion in 2024. Analysts from IMARC Group project that it could reach USD 5.56 billion by 2033, reflecting a robust 14.7% compound annual growth rate (CAGR) between 2025 and 2033.
Several factors are driving this surge. Rising internet penetration and smartphone adoption are transforming the way Indians shop. By January 2024, India had 751.5 million internet users, representing 52.4% of the population. Affordable smartphones and low-cost data plans have made online furniture shopping accessible across socio-economic segments. Enhanced digital connectivity allows consumers to browse, compare, and purchase furniture without visiting multiple physical stores. Regional language support and voice search features on e-commerce platforms are also helping Tier 2 and Tier 3 city consumers join the online shopping wave.
Convenience is another key factor. Online furniture platforms allow users to shop from the comfort of their homes, explore a wide range of products, compare prices, and read reviews. Platforms provide value-added services like free delivery, easy returns, assembly support, and extended warranties. Features such as augmented reality (AR) tools let customers visualize furniture in their own spaces, while customization options cater to personal preferences. Flexible payment schemes, including no-cost EMIs, digital wallets, and buy-now-pay-later plans, further expand access to quality furniture without straining budgets.
The market is segmented by raw materials, products, and applications. Wood, metal, plastic, jade, and glass form the primary raw materials. Product-wise, living room furniture, bedroom furniture, office furniture, kitchen furniture, and other items dominate online sales. Each segment is witnessing growth, as buyers increasingly value convenience, design variety, and competitive pricing.
Recent developments underscore the market’s momentum. In February 2025, IKEA began online sales in Delhi-NCR and nine other cities, planning full-size stores in Gurugram by 2026 and Noida by 2028. The Swedish retailer has also established a 1.8 lakh square foot Customer Distribution Centre in Gurugram to support its digital expansion. IKEA’s online entry is expected to boost consumer confidence and push other retailers to enhance their digital presence.
In January 2025, Craft Paradise, an e-platform, began supporting small and medium-sized enterprises (SMEs) in India’s home furnishing sector. By offering a digital marketplace, it allows local manufacturers and artisans to reach a wider audience, expanding product diversity while driving the online furniture market’s growth.
Technological advancements such as AR/VR, 360-degree product views, and AI-based recommendations are redefining the online furniture shopping experience. Consumers increasingly seek convenience, speed, and personalization, and retailers are responding by offering interactive digital experiences, value-added services, and seamless logistics.
The combined effect of digital adoption, urbanization, and technological innovation is opening up new opportunities. Consumers in Tier 2 and Tier 3 cities now have access to high-quality, customizable furniture, bridging the gap between urban and rural markets. With easy returns, doorstep trials, and comprehensive support services, online platforms are building trust and loyalty among buyers.
In conclusion, India’s online furniture market is poised for significant growth over the next decade. Driven by technology, convenience, expanding digital reach, and consumer demand for quality and customization, the sector is set to become a key segment of India’s e-commerce ecosystem, offering both opportunity for businesses and enhanced choice for buyers nationwide.
