Wacoal India, the premium Japanese lingerie brand, has announced the launch of its newest store at DLF Mall of India, Noida, marking a significant expansion in the Delhi-NCR region. Following strong performance at its existing Delhi stores, this opening underscores Wacoal’s accelerated focus on North India, with more stores planned in the coming months.
The new store reinforces Wacoal’s commitment to offering women premium, well-fitted intimate wear in one of India’s most fashion-forward and fast-growing retail markets. As Delhi-NCR continues to evolve as a lifestyle hub driven by young, diverse, and style-conscious consumers, Wacoal’s deepening presence aligns with its nationwide growth ambitions.
Ms. Pooja Merani, COO, Wacoal India, said: “At Wacoal, we are dedicated to offering women exceptional fit, quality, and an elevated shopping experience. With the launch of our store at DLF Mall of India, we are not only strengthening our presence in the Delhi-NCR region but also marking our entry into the city’s mall retail space.”
Mr. Hirokuni Nagamori, CEO, Wacoal India, added: “Our rapid growth in Delhi-NCR is driven by strong demand for premium, expertly crafted lingerie. The opening of our first mall store in Delhi represents a significant milestone, reinforcing our commitment to the North India market.”
Spanning 300 sq. ft., the store offers an immersive shopping experience with private fitting rooms, sleek interiors, smart product zoning, and digital displays showcasing the latest collections. Trained fit experts ensure every customer finds her perfect size and style with confidence.
The store features Wacoal’s signature offerings including BASICS, the Stellar Collection, Autumn/Winter 2025 range, bridal lingerie, seasonal fashion collections, sleepwear, and loungewear.
With 18 exclusive stores across India and several more in the pipeline, Wacoal continues to strengthen its omni-channel presence, supported by robust digital platforms and multi-brand outlet partnerships.
As Wacoal accelerates its expansion in Delhi and beyond, the brand remains committed to delivering intimate wear that champions individuality, celebrates craftsmanship, and meets the evolving lifestyle needs of modern Indian women.
