By bringing the ICC T20 World Cup Trophy to Lollapalooza India, Budweiser 0.0 created a unique fan-focused moment blending sport, music, and community beyond traditional sponsorships
.jpg)
Budweiser 0.0 created a unique cultural moment by bringing the ICC Men’s T20 World Cup Trophy to Lollapalooza India 2026, giving fans an up-close experience of cricket’s most iconic symbol. Displayed at the Budweiser Brew District on January 24, the Trophy became a central attraction, uniting cricket enthusiasts and music lovers in one energetic celebration.
International cricket legend Jonty Rhodes anchored the Trophy Tour experience, interacting with fans and connecting the legacy of the sport with a new generation. Rhodes said, “The World Cup Trophy represents years of passion, competition, and dreams. To see it shared with fans at Lollapalooza, especially with a younger, music-first audience, was powerful. It’s a great reminder that the spirit of cricket continues to evolve and find new stages.”
Vineet Sharma, Vice President – Marketing & Trade Marketing, AB InBev India, highlighted the fan-led approach: “Lollapalooza India gave us the opportunity to bring together two powerful passions in a way that felt natural. By placing the ICC Men’s T20 World Cup Trophy within the festival, we gave fans a chance to engage with the game they love in a completely different setting. For Budweiser 0.0, this is what meaningful brand building looks like, when sport, music, and community come together, and fans feel part of something iconic.”
Budweiser 0.0 also powered the BUDX Stage, hosting high-energy performances throughout the weekend, culminating with Linkin Park closing the festival. BUDX Fan Passes offered exclusive access and elevated experiences, while Bud & Burgers added to the on-ground engagement, making Budweiser a central part of the festival from day to night.
By integrating the ICC Men’s T20 World Cup Trophy into Lollapalooza India, Budweiser 0.0 created a rare cultural crossover moment, reinforcing its fan-first philosophy and demonstrating how sports, music, and community can intersect to create experiences that go beyond traditional sponsorships.